\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6226\u7565\u7684\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u5b9f\u9a13\u7684\u3067\u3082\u3042\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3001\u6d88\u8cbb\u8005\u5fc3\u7406\u3001\u7d4c\u6e08\u72b6\u6cc1\u3001\u5e02\u5834\u52d5\u5411\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u6642\u9593\u3092\u304b\u3051\u3066\u9069\u5fdc\u3057\u3066\u3044\u304f\u3082\u306e\u3067\u3042\u308b\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u6226\u7565\u306e\u91cd\u8981\u306a\u8981\u7d20\u306f\u3001\u52aa\u529b\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n
<\/p>\n<\/div><\/div><\/div>
![](\"https:\/\/acumenintelligence.com\/kr\/wp-content\/uploads\/2024\/08\/image1-6-400x300.png\" "\\"image1\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u3068\u76ee\u6a19\u306e\u8a2d\u5b9a<\/b><\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3059\u308b\u524d\u306b\u3001\u660e\u78ba\u306a\u76ee\u7684\u3068\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u6e2c\u5b9a\u306e\u67a0\u7d44\u307f\u3092\u63d0\u4f9b\u3057\u3001\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u76ee\u6a19\u306fSMART\uff1aSpecific\uff08\u5177\u4f53\u7684\uff09\u3001Measurable\uff08\u6e2c\u5b9a\u53ef\u80fd\uff09\u3001Attainable\uff08\u9054\u6210\u53ef\u80fd\uff09\u3001Relevant\uff08\u95a2\u9023\u6027\u304c\u3042\u308b\uff09\u3001Time-bound\uff08\u671f\u9650\u4ed8\u304d\uff09\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n
\u660e\u78ba\u306a\u76ee\u6a19\u306f\u3001\u7684\u78ba\u306a\u6307\u793a\u3068\u52b9\u679c\u7684\u306a\u5b9f\u884c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u9069\u5207\u306a\u6307\u6a19\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u53d6\u308a\u7d44\u307f\u3092\u8abf\u6574\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4fc3\u9032\u306a\u3069\u3001\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u306e\u304b\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u3089\u306e\u76ee\u7684\u3092\u7279\u5b9a\u3057\u305f\u3089\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u306b\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u76ee\u7684\u3067\u3042\u308c\u3070\u3001\u8a2d\u5b9a\u3057\u305f\u671f\u9593\u5185\u306b\u30ea\u30fc\u30c9\u309220\uff05\u5897\u3084\u3059\u3068\u3044\u3046\u76ee\u6a19\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u7406\u89e3\u3059\u308b<\/b><\/p>\n
\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6e2c\u5b9a\u3067\u306f\u3001\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u5f71\u97ff\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e2d\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5f8c\u306e\u4e21\u65b9\u3067\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u9069\u5207\u306a\u6e2c\u5b9a\u3092\u884c\u308f\u306a\u3051\u308c\u3070\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u3066\u3044\u308b\u304b\u3001\u30ea\u30fc\u30c9\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u304f\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u6d6a\u8cbb\u3084\u6210\u9577\u306e\u6a5f\u4f1a\u3092\u9003\u3059\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u4e3b\u306a\u6307\u6a19<\/b><\/p>\n
KPI\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6e2c\u5b9a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8003\u616e\u3059\u3079\u304d\u6307\u6a19\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n
\n- \u6295\u8cc7\u5229\u76ca\u7387\uff08ROI\uff09<\/b>\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b3\u30b9\u30c8\u3068\u6bd4\u8f03\u3057\u305f\u53ce\u76ca\u3092\u6e2c\u5b9a\u3059\u308b\u3002ROI\u304c\u9ad8\u3044\u307b\u3069\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u3059\u3002<\/span><\/li>\n
- \u5e83\u544a\u8cbb\u7528\u5229\u76ca\u7387\uff08ROAS\uff09<\/b>\uff1a\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5834\u5408\u3001\u3053\u306e\u6307\u6a19\u306f\u5e83\u544a\u304b\u3089\u306e\u53ce\u76ca\u3092\u652f\u51fa\u984d\u3068\u6bd4\u8f03\u3057\u3066\u793a\u3057\u307e\u3059\u3002ROAS\u304c\u4f4e\u3044\u5834\u5408\u306f\u6539\u5584\u306e\u5fc5\u8981\u6027\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u3002<\/span><\/li>\n
- \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/b>\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u4f55\u4eba\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f\u3001\u901a\u5e38\u30ea\u30fc\u30c9\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u3001\u30c7\u30e2\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u3001\u8cfc\u5165\u306a\u3069\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/span><\/li>\n
- \u30ea\u30fc\u30c9\u7372\u5f97\u5358\u4fa1\uff08CPL\uff09<\/b>\uff1a\u5404\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u3092\u6e2c\u5b9a\u3057\u3001\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u304c\u9577\u3044B2B\u7d44\u7e54\u306b\u6709\u52b9\u3002<\/span><\/li>\n
- \u7372\u5f97\u5358\u4fa1\uff08CPA\uff09<\/b>\uff1a\u65b0\u898f\u9867\u5ba21\u4eba\u3042\u305f\u308a\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u793a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3084\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6709\u52b9\u3002<\/span><\/li>\n
- \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u6570<\/b>\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\u3092\u3001\u4ee5\u524d\u306e\u671f\u9593\u3068\u6bd4\u8f03\u3057\u3066\u8ffd\u8de1\u3059\u308b\u3002<\/span><\/li>\n
- \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u5225\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u6570\uff1aE\u30e1\u30fc\u30eb\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30ea\u30d5\u30a1\u30fc\u30e9\u30eb\u30ea\u30f3\u30af\u306a\u3069\u3001\u30bd\u30fc\u30b9\u5225\u306b\u8a2a\u554f\u6570\u3092\u5206\u985e\u3057\u307e\u3059\u3002<\/span><\/li>\n
- \u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff08CTR\uff09<\/b>\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u3084\u5e83\u544a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f55\u4eba\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u3092\u6e2c\u5b9a\u3057\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3084\u30aa\u30d5\u30a1\u30fc\u306e\u52b9\u679c\u3092\u793a\u3057\u307e\u3059\u3002<\/span><\/li>\n
- \u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09<\/b>\uff1a\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3092\u8868\u793a\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u884c\u52d5\u559a\u8d77\u306e\u52b9\u679c\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n
- \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/b>\uff1a\u30c1\u30e3\u30cd\u30eb\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30ea\u30fc\u30c1\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n
\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3068\u89e3\u91c8<\/b><\/p>\n
\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u958b\u59cb\u3055\u308c\u3001\u30c7\u30fc\u30bf\u304c\u751f\u6210\u3055\u308c\u308b\u3068\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u52b9\u679c\u7684\u306b\u5206\u6790\u3057\u3001\u89e3\u91c8\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u767a\u898b\u3057\u3001\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3068\u89e3\u91c8\u306b\u5f79\u7acb\u3064\u30b9\u30c6\u30c3\u30d7\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\uff1a<\/p>\n
\n- \u50be\u5411\u3068\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3059\u308b<\/b>\uff1a\u7e70\u308a\u8fd4\u3055\u308c\u308b\u30c6\u30fc\u30de\u3084\u884c\u52d5\u3092\u63a2\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30bd\u30fc\u30b9\u3068\u5a92\u4f53\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/span><\/li>\n
- \u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u306e\u6bd4\u8f03<\/b>\uff1a\u696d\u754c\u6a19\u6e96\u3084\u904e\u53bb\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u529f\u306e\u5ea6\u5408\u3044\u3092\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/span><\/li>\n
- \u30c7\u30fc\u30bf\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3068\u5206\u6790<\/b>\uff1a\u4eba\u53e3\u7d71\u8a08\u3001\u5730\u57df\u3001\u884c\u52d5\u306a\u3069\u306e\u57fa\u6e96\u3067\u30c7\u30fc\u30bf\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u7279\u5b9a\u306e\u8996\u8074\u8005\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3064\u3044\u3066\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n
- \u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u5f15\u304d\u51fa\u3059<\/b>\uff1a\u30c7\u30fc\u30bf\u5206\u6790\u304b\u3089\u5f97\u305f\u6d1e\u5bdf\u3092\u6d3b\u7528\u3057\u3066\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3002\u5f37\u307f\u3068\u5f31\u307f\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n
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- \u5177\u4f53\u7684\u306a\u6642\u9593\u67a0<\/b>\uff1a\u3044\u3064\u304b\u3089\u52b9\u679c\u6e2c\u5b9a\u3092\u59cb\u3081\u308b\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u671f\u9593\u3092\u6307\u5b9a\u3059\u308b\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u7dca\u6025\u6027\u304c\u751f\u307e\u308c\u3001\u671f\u9593\u5185\u306b\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u306b\u52aa\u529b\u304c\u96c6\u4e2d\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n
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- A\/B\u30c6\u30b9\u30c8<\/b>\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8981\u7d20\u306e\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6bd4\u8f03\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u3082\u306e\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/span><\/li>\n
- \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9069<\/b>\u5316\uff1a\u6210\u529f\u3057\u305f\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u7279\u5fb4\u306b\u57fa\u3065\u3044\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7d5e\u308a\u8fbc\u3080\u3002<\/span><\/li>\n
- \u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u6d17\u7df4\u3055\u305b<\/b>\u308b\uff1a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u3001\u3069\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u6700\u3082\u97ff\u304f\u304b\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6d17\u7df4\u3055\u305b\u308b\u3002<\/span><\/li>\n
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