{"id":2965,"date":"2023-07-20T18:31:47","date_gmt":"2023-07-20T18:31:47","guid":{"rendered":"https:\/\/acumenintelligence.com\/kr\/?p=2965"},"modified":"2024-08-07T11:43:43","modified_gmt":"2024-08-07T11:43:43","slug":"sustaining-success-in-uncertain-times-the-vital-role-of-persistent-abm-in-driving-demand-generation-jp","status":"publish","type":"post","link":"https:\/\/acumenintelligence.com\/kr\/sustaining-success-in-uncertain-times-the-vital-role-of-persistent-abm-in-driving-demand-generation-jp\/","title":{"rendered":"\u4e0d\u78ba\u5b9f\u306a\u6642\u4ee3\u306b\u6210\u529f\u3092\u6301\u7d9a\u3055\u305b\u308b\uff1a \u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u6301\u7d9a\u7684ABM\u306e\u91cd\u8981\u306a\u5f79\u5272"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start 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fusion-text-1\"><p>\u7d4c\u6e08\u306e\u4e0d\u78ba\u5b9f\u6027\u3001\u4e88\u7b97\u306e\u903c\u8feb\u3001\u8cb7\u3044\u624b\u306e\u884c\u52d5\u306e\u9032\u5316\u304c\u9855\u8457\u306a\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3057\u3070\u3057\u3070\u53d6\u308a\u7d44\u307f\u3092\u7e2e\u5c0f\u3059\u308b\u50be\u5411\u306b\u76f4\u9762\u3059\u308b\u3002\u3057\u304b\u3057\u3001\u7d4c\u9a13\u8c4a\u5bcc\u306a\u696d\u754c\u30a2\u30ca\u30ea\u30b9\u30c8\u3084\u5148\u9032\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u6c38\u7d9a\u7684\u306a\u6210\u529f\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e02\u5834\u306b\u304a\u3044\u3066\u6301\u7d9a\u7684\u304b\u3064\u9069\u5207\u306a\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u8ab2\u984c\u306e\u4e2d\u3067\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u3001\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5e02\u5834\u3067\u306e\u5b58\u5728\u611f\u3092\u78ba\u7acb\u3057\u3001\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u6226\u7565\u3068\u3057\u3066\u6d6e\u4e0a\u3057\u3066\u3044\u308b\u3002\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3066\u4e3b\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u6587\u8108\u306b\u5373\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u7af6\u5408\u4ed6\u793e\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u7e2e\u5c0f\u3059\u308b\u4e2d\u3067\u3082\u3001\u4fe1\u983c\u3092\u69cb\u7bc9\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u6ce8\u76ee\u3092\u52b9\u679c\u7684\u306b\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u306e\u5305\u62ec\u7684\u306a\u30d6\u30ed\u30b0\u30dd\u30b9\u30c8\u3067\u306f\u3001\u4e0d\u78ba\u5b9f\u306a\u6642\u4ee3\u306b\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u7c98\u308a\u5f37\u3044ABM\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u7406\u7531\u3092\u6398\u308a\u4e0b\u3052\u3001\u3053\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u72b6\u6cc1\u3092\u4e57\u308a\u5207\u308a\u3001\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306bABM\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u5b9f\u884c\u53ef\u80fd\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<\/div><\/div><\/div><div 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imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1400\" height=\"1050\" title=\"Untitled design &#8211; 1\" src=\"https:\/\/acumenintelligence.com\/kr\/wp-content\/uploads\/2023\/07\/new-rescaled-2.jpg\" alt class=\"img-responsive wp-image-2970\" srcset=\"https:\/\/acumenintelligence.com\/kr\/wp-content\/uploads\/2023\/07\/new-rescaled-2-200x150.jpg 200w, https:\/\/acumenintelligence.com\/kr\/wp-content\/uploads\/2023\/07\/new-rescaled-2-400x300.jpg 400w, https:\/\/acumenintelligence.com\/kr\/wp-content\/uploads\/2023\/07\/new-rescaled-2-600x450.jpg 600w, https:\/\/acumenintelligence.com\/kr\/wp-content\/uploads\/2023\/07\/new-rescaled-2-800x600.jpg 800w, https:\/\/acumenintelligence.com\/kr\/wp-content\/uploads\/2023\/07\/new-rescaled-2-1200x900.jpg 1200w, https:\/\/acumenintelligence.com\/kr\/wp-content\/uploads\/2023\/07\/new-rescaled-2.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><b>\u4e0d\u78ba\u5b9f\u306a\u6642\u4ee3\u306b\u304a\u3051\u308b\u8cfc\u8cb7\u884c\u52d5\u306e\u79fb\u308a\u5909\u308f\u308a\u3092\u7406\u89e3\u3059\u308b<\/b><\/p>\n<p>\u7d4c\u6e08\u304c\u4e0d\u900f\u660e\u306a\u6642\u671f\u306b\u306f\u3001\u8cfc\u8cb7\u8005\u306e\u884c\u52d5\u3084\u512a\u5148\u9806\u4f4d\u304c\u5927\u304d\u304f\u5909\u5316\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u3057\u3066\u3001\u5909\u5316\u3059\u308b\u60c5\u52e2\u3092\u52b9\u679c\u7684\u306b\u4e57\u308a\u5207\u308b\u305f\u3081\u306b\u306f\u3001\u3053\u3046\u3057\u305f\u9032\u5316\u3059\u308b\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u5fb9\u5e95\u7684\u306a\u5e02\u5834\u8abf\u67fb\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u3001\u55dc\u597d\u3001\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u304b\u306b\u3064\u3044\u3066\u3001\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u306e\u77e5\u8b58\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u5f7c\u3089\u306e\u73fe\u5728\u306e\u82e6\u60a9\u3084\u9858\u671b\u3001\u512a\u5148\u4e8b\u9805\u306b\u5171\u9cf4\u3059\u308b\u3088\u3046\u306b\u9069\u5fdc\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u8cb4\u793e\u306e\u53d6\u308a\u7d44\u307f\u304c\u9ad8\u3044\u95a2\u9023\u6027\u3068\u5f71\u97ff\u529b\u3092\u7dad\u6301\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><b>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u7e2e\u5c0f\u306e\u30ea\u30b9\u30af<\/b><\/p>\n<p>\u4e0d\u900f\u660e\u306a\u6642\u4ee3\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u524a\u6e1b\u3059\u308b\u306e\u306f\u8ce2\u660e\u306a\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u7e2e\u5c0f\u306f\u5927\u304d\u306a\u30ea\u30b9\u30af\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u7e2e\u5c0f\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u4f4e\u4e0b\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4f4e\u4e0b\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u7372\u5f97\u30fb\u62e1\u5927\u306e\u6a5f\u4f1a\u640d\u5931\u3092\u62db\u304d\u304b\u306d\u306a\u3044\u3002\u5e02\u5834\u304b\u3089\u64a4\u9000\u3059\u308b\u3053\u3068\u3067\u3001\u4e0d\u6ce8\u610f\u306b\u3082\u7af6\u5408\u4ed6\u793e\u304c\u512a\u4f4d\u306b\u7acb\u3061\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u30b9\u30da\u30fc\u30b9\u3092\u4f5c\u3063\u3066\u3057\u307e\u3046\u3002\u8ce2\u660e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3001\u6f5c\u5728\u7684\u306a\u6210\u9577\u6a5f\u4f1a\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u898f\u6a21\u3092\u7e2e\u5c0f\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5e02\u5834\u3067\u306e\u5b58\u5728\u611f\u3092\u7dad\u6301\u3057\u3001\u3055\u3089\u306b\u306f\u9ad8\u3081\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><b>\u5e02\u5834\u3067\u306e\u5b58\u5728\u611f\u3092\u6301\u7d9a\u3055\u305b\u308b\u305f\u3081\u306e3\u3064\u306e\u4e3b\u8981\u6226\u7565<\/b><\/p>\n<p>\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u30c8\u30c3\u30d7\u30fb\u30aa\u30d6\u30fb\u30de\u30a4\u30f3\u30c9\u3092\u7dad\u6301\u3057\u3001\u5e02\u5834\u7a7a\u9593\u306b\u304a\u3051\u308b\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6c38\u7d9a\u7684\u306aABM\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5b9f\u65bd\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u308b\u3002\u3053\u3053\u3067\u306f\u3001\u6301\u7d9a\u7684\u306a\u5e02\u5834\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u52b9\u679c\u7684\u306b\u80b2\u6210\u30fb\u7dad\u6301\u3059\u308b\u305f\u3081\u306e3\u3064\u306e\u4e3b\u8981\u6226\u7565\u3092\u7d39\u4ecb\u3059\u308b\uff1a<\/p>\n<p><span 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