How 8×8 SMS API supercharges eCommerce at King Power

In order to improve its eCommerce operations, King Power, the biggest duty-free retailer in Thailand, set out on a radical digital transformation. This is where 8×8 SMS API came into its own.

About King Power

Leading Retailer: Thailand’s biggest duty-free store.
Wide-ranging Presence: With branches at all major airports and headquarters in Bangkok’s core business area.

The Obstacle

King Power began as a physical store and then included click-and-collect services. In late 2019, the company introduced online shopping. Due to a decline in tourism, the COVID-19 epidemic brought with it previously unheard-of difficulties in managing eCommerce expenses.

Principal Goals

Cut Costs: Required as a result of a decline in visitors.
Enhance Customer Communication: A direct, affordable communication route was required.
Boost Performance: Boost the dependability and speed of SMS marketing.

8x8 King Power Case Study

Learn More

Business Email Address

First Name

Last Name

Phone Number

Company Name

Job Title

Yes, I'd like Acumen Intelligence to provide my contact information to 8x8 so 8x8 can share the latest 8x8 news and offers with me by email, post, or telephone. You may unsubscribe from receiving news and offers from 8x8 at any time by following the instructions in the communications received. 8x8 handles your information as described in the 8x8 Privacy Policy.

Acumen Intelligence will process your data according to our Privacy Policy.

If you are human, leave this field blank.