April 2025 marked a milestone for Acumen Intelligence as we proudly participated in Japan IT Week Spring 2025 at Tokyo Big Sight. As one of Asia’s largest IT exhibitions, the event offered the ideal platform to showcase our advanced B2B marketing solutions, engage with global leaders, and gain fresh insights into the evolving tech landscape.
Over three impactful days, we conducted high-value product demos, gathered key market feedback, and built strong brand visibility — reinforcing our commitment to empowering Sales and Marketing teams with data-driven intelligence.
A Powerful Start
From Day 1, our booth drew steady attention from a diverse audience — technology innovators, marketing professionals, and C-level executives seeking high-performance solutions.
Our Japan team welcomed visitors with energy and enthusiasm, sharing how Acumen enables teams to:
- Identify and engage in-market buyers using real-time, first-party intent data
- Launch account-specific ABM campaigns that drive deeper engagement
- Access campaign dashboards to track performance and optimize strategy
We led discussions on the growing need for precision targeting, the role of intent data in lead generation, and how ABM delivers measurable business impact.
Booth Highlights: Demonstrations, Data, and Delight
Our live demos quickly became a crowd-puller. Attendees were impressed by our platform’s blend of usability and power, and many expressed interest in future collaborations and product trials.
We introduced our global database of 25+ million verified decision-makers, showing how Acumen accelerates growth by enabling access to key buyers worldwide.
To add a personal, local touch, we handed out custom-packaged rice crackers, crafted by our Japan team. This thoughtful gesture, along with branded merchandise, made for a memorable visitor experience.
Crowd Momentum and Visitor Engagement
While Day One started strong, the momentum intensified on Days Two and Three. Post-lunch hours saw queues forming outside our booth, with many visitors waiting patiently to speak with our team. Often, CEOs visited first, later followed by their teams for deeper discussions.
Our support staff played a critical role in managing booth flow, distributing brochures, and directing visitors — enhancing the overall experience and expanding our reach.
Acumen Intelligence’s Vice President of Global Strategic Alliances noted:
“It was better than we expected — both in terms of the quality and relevance of the people who visited our booth. Many waited for their turn to speak with us, which speaks volumes about the interest in what we offer. Our Acumen team was full of confidence and excitement, and there was a clear eagerness from visitors to understand more about ABM and intent data.”
Showcasing the Power of Acumen’s Data Dashboard
One of the standout features at our booth during Japan IT Week 2025 was our live demonstration of Acumen Intelligence’s data dashboard — a unified command center that enables sales and marketing teams to monitor, manage, and optimize their lead generation and campaign efforts with clarity and precision.
Our team walked visitors through four key modules that bring a new level of visibility and control to sales and marketing outreach workflows:
- Lead Base
This module provides detailed segmentation of leads into hot, warm, and cold categories. It enables users to:- Analyze engagement patterns across lead segments
- Assess the conversion potential of warm leads based on budget and timeline
- View lead distribution by account, industry, job title, and geography
- Lead Investigation
Visitors were impressed by the depth of insight provided in this module, which offers:- A comprehensive breakdown of lead outreach methods and their relative effectiveness
- Engagement metrics for all contacted leads
- An analytical view of active leads, determined from overall outreach performance and unsubscribe behavior
- AI Lead Prediction
A simplified yet powerful function, AI Lead Prediction allows users to input various parameters and receive predictions on whether a lead qualifies as hot or warm. This enables:- Quick qualification of prospects
- Smarter allocation of time and resources
- Enhanced accuracy in forecasting campaign outcomes
- Lead Nurture
The Lead Nurture module allows users to view and interact with individual leads. On selecting a lead, teams can:- Access detailed insights into engagement levels
- Use an integrated chatbot to explore lead behavior
- Tailor sales outreach and personalize emails based on specific lead action.
- The Acumen dashboard also features a live campaign visualization panel, offering a high-level overview of performance metrics across multiple initiatives.
Key highlights include:
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- A visual breakdown of overall campaign progress
- Real-time counts of accepted vs. deficit leads
- Visualizations of accepted leads across campaigns, providing clarity on success rates
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In addition, the Campaign Accounts section displays the full list of accounts utilized in each campaign, enabling easy tracking of outbound efforts and allocation.
We also demonstrated how users can directly access:
- Lead follow-up and nurturing guides
- Lead templates for outreach
- Point of Contact (POC) details created for each campaign
Visitors appreciated how the dashboard brings together all these resources into a single, centralized interface — giving marketing and sales leaders everything they need to monitor progress, troubleshoot issues, and drive campaign effectiveness.
This integrated system received positive feedback for its clarity, usability, and potential to accelerate both strategic decisions and tactical execution.
We also introduced Valid8, Acumen’s email verification tool. Similar to platforms like NeverBounce and Bouncer, Valid8 helps businesses clean and maintain their email lists by detecting:
- Incorrect syntax or non-existent domains
- Disposable or role-based addresses
- Invalid mail server responses
By verifying emails without sending messages, Valid8 reduces bounce rates and improves sender reputation — essential for successful campaigns.
Additionally, we showcased our upcoming Email Builder, designed to enhance email marketing workflows. Inspired by platforms like MailerLite and ActiveCampaign, it enables marketers to:
- Group recipients and schedule bulk emails
- Design professional EDMs using a drag-and-drop editor
- Manage segmentation, delivery, and performance from a single platform
Together with Valid8 and the dashboard, the Email Builder empowers users to easily launch and manage sophisticated email campaigns — without requiring technical expertise.
Key Learnings: What the Market Told Us
Beyond visibility, the event offered a valuable opportunity to listen and learn.
Compared to last year, we observed a notable rise in awareness of ABM and Intent Data. More Japanese enterprises — both large and mid-sized — are recognizing the value of personalized outreach and data-driven execution.
Still, some attendees were new to ABM, underscoring the need for further market education. With our hands-on demos, localized content, and our cutting-edge tools, we are well-positioned to lead this charge.
Our knowledge base of best practices gleaned from working with over 30 clients gives us a strong foundation to guide businesses through ABM adoption, demand generation, and high-impact marketing.
We also captured footage, testimonials, and feedback that will shape future strategies and help us deliver more tailored solutions in Japan and the broader region.
Quantifiable Success: Metrics That Matter
The outcomes from Japan IT Week were both encouraging and measurable:
- 300+ qualified leads captured
- 1,000+ visitors engaged with our team or booth
- Dozens of in-depth conversations sparked new partnership opportunities
These results reaffirm our solutions’ relevance and our growing footprint in Japan’s enterprise tech ecosystem.
A Valuable Localized Approach
This success was made possible by our local team’s dedication and adaptability. Despite time constraints and lean resources, our professionals kept their energy high, handled growing interest with poise, and delivered a seamless experience.
Their ability to balance local insight with brand representation highlighted the value of localized engagement as we continue expanding in the APAC region.
Looking Forward: Continued Commitment to Market Impact
Japan IT Week deepened our understanding of what today’s B2B organizations seek — precision, personalization, and performance. Acumen Intelligence is committed to delivering on that need through:
- Real-time intent data to identify active buyers
- Highly targeted ABM campaigns that increase engagement and deal size
- Intuitive dashboards to track results and improve decision-making
The overwhelming interest in our platform signals a strong appetite for smart, data-driven marketing execution. Acumen is proud to meet that demand and help shape the future of B2B technology marketing strategy in Japan and beyond.
Final Thoughts: Gratitude and Growth
To all who visited our booth — ありがとうございました (thank you)!
Your interest, feedback, and enthusiasm made Japan IT Week 2025 an inspiring experience. We’re excited to build on this momentum, deepen our presence in the region, and return next year with more innovations, insights, and partnerships.
